EVER WONDER What makes some
e-commerce BRANds sticky -
while others FIZZLE OUT?
EVER WONDEr what makes some e-commerce BRANDS sticky -
while others FIZZLE OUT?
or you lose the customer!
All this needs to happen in the blink of an eye ...
FACT: Once a buyer enters your eShop, you have less than a second to:
Yep, that's right.
FACT: Once a buyer enters your eShop, you have less than a second to;
FACT: Average eComm conversion rates are less than 3% ...
so you need to stand out!
Your pictures need to tell a cohesive brand story
Product shots need to be meaningful to your customer
Your design needs to
showcase your brand
Why do you think top brands invest so much in brand identity ?
FACT: Physical product margins are slim, so you can't afford to lose even one buyer ...
"I can’t say enough about how freakin' good The Shot Vault is!
I thought I was an ok-ish product photographer, but I've literally had dozens of 'aha moments'.
The Shot Vault is an incredible mix of practical and technical learning, as well as Branding, Styling & Emotional Storytelling through Photography.
I only wish I'd discovered Natalie sooner! ❤️"
create a signature style that customers instantly recognize
draw on your customer's curiosity and offer a glimpse into a new reality
deliver content that is in-line with your customers needs and desires
Create your own
Sticky-to-Stand-Out Visual Sales System™
with an on-brand library of photos & videos - designed to increase engagement, build customer loyalty,
& do the selling for you.
Get ready to unlock ...
Create your own Sticky-to-Stand-Out Visual Sales System™ with an on-brand library of photos & videos - designed to increase engagement, build customer loyalty,
& do the selling for you.
Your brand identity is so much more than your logo, fonts and colors. Find your voice and design a recognizable brand aesthetic that’s immediately identifiable as yours and prioritizes your customer. This is the exact process that the graphic designers at national ad agencies use to define brand standards, but you don’t need to know the first thing about marketing or advertising to create your own unique and memorable style.
Going into a shoot cold is guaranteed to increase stress levels. Customize a shoot plan that covers all your bases and fills your shot vault with images you can use on your website, your linesheet, social, editorial, and even in print. We’ll break this overwhelming task down into manageable, bite-sized bits, so that you’re never left scrambling for an image last minute or left standing without a single idea on the day of the shoot
Don’t worry about that 15 yo DSLR, your phone is just as good, and maybe even better. A crash course on everything you need to know to take awesome pics with your phone. using both natural and artificial light. sources.
Did you know that you can create these trending videos using just your phone? Learn how to create exciting animations that your customers won’t forget. I’m going to teach you the most important secrets I learned over the last 20 years to get a series of shots that look like they were shot by a pro, without having to buy expensive gear.
Avoiding Lightroom has kinda worked up until now, but the free apps just aren’t cutting it anymore. Learn how to apply adjustments to groups of photos (instead of one at a time) and the difference between pixels and resolution so you’re not slowing your website down with huge files. Once you see how much faster your workflow is with Lightroom, your only wish will be that you’d started using it sooner.
Tell me you haven’t scrolled up and down in your photo app to find a shot you knew should be in a certain spot? Create a user-friendly digital asset management (DAM) system right on your phone, making it easier to sort images as you shoot, so you can find them in a pinch. Manage, edit, and share your images from anywhere.
Why doesn’t the iPhone come with a camera manual? Learn exactly which settings you can set and forget and which to pay attention to for on-the-mark shots every time. You’ll find this guide useful even if you’re an Android user.
iPhone Quick Start Guide
Canon, Nikon, Sony, on my! There are soo many cameras on the market that it’s hard to know for sure which one is best. This video guide is a complete overview of the most popular entry, mid, and pro-level cameras available for each brand. I’ll give you specs and show you the features on each camera, so you can see first-hand which one works best for your brain, workflow, and budget.
DSLR Buyer’s Guide
If consistency is your crux, these templates will make planning your visual content a breeze. Your complete file of shot lists, shoot plans, prop lists, and quarterly content plans. Your Shot Vault runs in Google sheets, so it’ll automatically update any changes across all of your devices instantly.
Wish you had a second set of eyes on your pics, so you weren’t sending creative out there blind? The creative mastermind you’ve been wishing for… a safe space to ask for advice or inspiration.
Burned out by unexpected tech issues or lack of inspiration? Get instant feedback and suggestions while you’re shooting from me (and your colleagues) to keep you moving forward. Submit questions ahead of time if you can’t make it and we’ll give you suggestions that you can watch in the Facebook group later.
Doesn't this sound nice?
save files in the right format for a lightning fast website
decide when and where to use a lifestyle image vs
shots on white
buy equipment that’s right for you, without breaking the bank
style your product shots so that they have max impact
size your pictures and avoid distortion and pixelation
Drop any question in the Facebook group for feedback from me.
Weekly sessions to hold you accountable and inspire your creativity.
Weekly live lessons that you can attend in-person or watch later.
The eComm space is crowded and getting more and more so by the moment, forcing you to constantly vie with your competitors for your customers' attention.
With The Shot Vault in your marketing repertoire, you'll hit consistent monthly sales goals and eat your cake, too.
Whether you're a brick-and-mortar shop, already have an eComm store, or you're brand new to the game, this course is for you.
you're in the right place.
YES YES YES
As a renowned photographer, I've shot celebrities like Leslie Odom Jr, Arnold Schwarzenegger, Condolezza Rice, Ted Koppel, Temple Grandin and for national brands like OstomySecrets, Microsoft, and Google. I've also been featured in print in the NY Times, Suburban Life Magazine, Meetings + Events and many other publications.
I just listed a bunch of big names, but my heart belongs to indie retailers
I've worked with so many makers, artists, indie retailers, and entrepreneurs who know visual branding is important. So they hire me for a big shoot. Then they realize that creating photography is an on-going project, but they don't have the budget to keep hiring me.
Your visual brand story is the gateway to your customer's experience with you. Get it wrong and miss the boat with potential buyers. But when you get it right, people won't be able to get to the other side fast enough.
Identify and refine your visual identity if you've been in the eComm game for a bit or define and implement if you're new.
Don't be afraid to dream big.
Now that you've designed your visual identity, it's time to unleash your creativity.
But even creativity needs a plan.
I'll show exactly how to execute a highly successful photoshoot, so that you're not wasting one moment of your extremely valuable time.
You might even want to start a new career as a product photographer after this.
the shot vault includes everything you need to be
I swear the Valentine's stuff was out before Christmas was even over, and before we know it, we’ll be chest-deep in Q4 again. #T
Take advantage of these quiet winter months and design an optimized visual brand story and make this your best year yet.
Make it your reality.
Invest in your business now and elevate your impact in Q4.
Hurry, doors close XX/XX/XX.
Connecting with your customers on a deeper level
Building a system that saves time and resources
Attracting your dream customers while building an eShop you love
Building a community that will ensure your continued growth and give you the freedom to serve more people
Learning the tech skills you need to know to create sticky product photos and videos.
Feeling more confident about how you're using the time you're spending on creating photography, so that you're in alignment with the goals you've set for your business.
take my money
If The Shot Vault doesn't feel like the right fit after the first workshop,
simply email me at email@example.com and I'll happily return your money.
Frequently Asked Questions
Absolutely! This course is focused on teaching you how to create a cohesive and compelling visual brand identity and you can do that with either a phone or a big camera.
It sure is! This course is so much more than the tech of taking a picture. Although we’ll talk some tech, this course is a holistic approach to designing and effectively communicating a signature brand story using visual assets.
Of course! The objective of this course is to build a repeatable and reliable visual brand identity blueprint that you can follow yourself or hand-off to an employee to manage.
We’ll have a series of six live 2-hour, hands-on workshops over the course of 8 weeks. I’ll walk you through each lesson step-by-step, while you work along on your end and ask questions on the spot.
This course includes a private Facebook group, especially for our cohort. You can post your pictures and questions and ask for feedback directly from me (and the other shop owners) in the group.
We use Adobe Lightroom in this course. There’s a free mobile version available, but we’ll be working in the desktop version of the Lightroom Workshop. There’s a minimal subscription fee of about $10/month for Lightroom, but you can download a free trial for the course - I’ll let you know when to do that.
Absolutely! Adobe Lightroom is available for pc’s, too.
Nope. This course is about getting the shot right in-camera and not relying on Photoshop to fix an image.
I teach the hands-on workshops live, so you can ask me questions in real-time. Don’t worry if you’re not able to join live though; every session will be recorded and loaded into the member’s area.
Yes! You’ll have unlimited access to your own personal members area, where all of the lessons and accompanying worksheets will live.
It’s completely natural to feel overwhelmed - you wear a lot of hats in your business! I created this course for people just like you, because I want to help systematize the creative process, so you have more time to do alll the other things.
Yes! I teach you how to build a studio anywhere, whether you have an entire room to dedicate, a single wall, or just your dining room table. You don’t need a house that looks like it came out of Architectural Digest.
We’ve noticed an increase in the number of people who are favoring and saving our items for purchase at a later date.
And we’re starting to get some more sales in!"